Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
UNIVERSAL BRAND PERSONALITIES: A Cross-Cultural Examination of adidas Brand Managers and Consumers in Italy and Germany.
The research model. | Download Scientific Diagram
THE WORLD'S GAME, BUT NOT AMERICA'S: AN ANALYSIS OF SOCCER'S DISPOSITION IN THE UNITED STATES by Catherine Reese Neely A thesis
Open(ing up) data
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Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
The Value of Speaking for “Us”: the Relationship Between CEOs' Use of I- and We-Referencing Language and Subsequent Organizational Performance | SpringerLink
Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
GLOBE CULTURAL PROJECT AND STUDY
The Hofstede model
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PDF) Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund - GRIN
PDF) Cultural Impact on Website Design: A Study in India and USA | Damian Schofield - Academia.edu
PDF) Country of origin and stereotypes' influence on the brand evaluation of a product | Roberto Leonardo Bertagnolli - Academia.edu
PDF) Introduction From Otherness to Synergy — An Alternative Approach to Intercultural Management
PDF) Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment - Paula Rodrigues, Ana Sousa, Isabel Torres, 2022
Power distance and individualism/collectivism in China and U.S.A. | Download Scientific Diagram
INBU Chapter Notes
Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness - ScienceDirect
Chapter 9 HRM in the Host Country Context
An investigation to unearth a potential, alternative future for textile industry standards
Power distance and individualism/collectivism in China and U.S.A. | Download Scientific Diagram
Chapter 9 HRM in the Host Country Context
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers | Emerald Insight
